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Promote Your Business on Onward State

Onward State has a number of advertising options available that can fit any business need and budget. Since 2016, we have reserved 100% our banner advertising on the site for Onward State partners, those who commit on an annual basis to supporting Penn State’s largest student-run newsroom.

Onward State reaches up to half a million people a week on Facebook and more than 1,000,000 pageviews a month. Our partners get exclusive access to brand marketing opportunities in front of our audience – the Penn State nation! Partners also get mentions when we do industry-specific content, like our popular off-campus housing resource.

In addition to our partnership program, we also have more targeted options for Facebook advertising, promoting apartments, and featuring deals to the Onward State audience. See below for more details.

Partnership Levels

Senior Sponsorship

Estimated: 2.7+ million impressions annually

  • Two partner stories annually
  • Two social media shoutouts annually
  • Partner page Listing
  • Free job listings
  • Four press releases per month
  • Logo included on Onward State promotional items

Junior Sponsorship

Estimated: 2+ million impressions annually

  • One partner story annually
  • One social media shoutout annually
  • Partner page listing
  • Free job listings
  • Three press releases per month
  • Logo included on Onward State promotional items.

Sophomore Sponsorship

Estimated: 1.4+ million impressions annually

  • One social media shoutout
  • Partner page listing
  • Free job listings
  • Two press releases per month

Freshman Sponsorship

Estimated 700+ thousand impressions annually

  • Partner page listing
  • Free job listing
  • One press release per month

Facebook Extension Packages

Onward State extension packages use Facebook Pixel technology to identify real Onward State readers in the marketplace.

By producing and placing Facebook Ads using our Facebook Custom Audience, we can promote your content to the largest audience of Penn State fans on the Internet.

As part of all extension packages, we’ll provide an order sheet allowing you to describe any additional targeting or optimization preferences, as well as following up with a report following conclusion of the paid campaign.

All campaigns will boost using the Onward State profile and ad creatives can run on all Facebook positions, including Instagram and Facebook Messenger.

Calder Way – $175

  • Perfect for a restaurant opening, event promotion, or other announcements.
  • Put your news in front of Onward State’s most loyal, in-market readers.
  • Expect a reach about that of a Penn State basketball game at Rec Hall (6,000).

Pugh Street – $325

  • Great for brand-building and reinforcing a larger marketing campaign.
  • More chance of establishing organic traffic through larger seed audience.
  • Expect a reach about that of a Bryce Jordan Center concert (16,000).

College Ave – $475

  • Maximum exposure to the Onward State audience.
  • Ensure that most every undergrad at Penn State University Park sees your ad (40,000).
  • Perfect for festivals, concerts, or other big ticket events.

Native Advertising Options

Sponsored Content

We’re not just reporting the news, we’re telling a multimedia story about your brand and what makes it special. The best way to launch your product or brand to the Penn State nation.

Press Release

The best way to have your news heard in State College & by the Penn State Community. Non-profits save 25% at checkout and student groups save 50% at checkout. Your message on the Onward State front page. Reviewed by our newsroom & considered for additional coverage.

Featured Apartment

Promote a specific apartment or house to the Onward State audience. These units can drive hundreds of clicks to an apartment listing in a single day. Perfect for marketing a new apartment or getting something rented quickly!

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